Our Mission
Building technology that understands women from every stage of life
Technology that truly serves women must understand the complexity of women’s lives—from early career ambitions to entrepreneurial ventures, from caregiving responsibilities to leadership transitions, from personal growth to community impact. Yet AI systems continue to reflect narrow perspectives that miss the nuanced realities of women’s experiences across all backgrounds and communities.
As a Public Benefit Corporation, advancing equity is embedded in our core purpose. We’re committed to creating AI that recognizes, responds to, and amplifies the diverse experiences of women at every life stage, regardless of race, ethnicity, socioeconomic background, or other identities that have been systematically underrepresented in technology development.
Our mission transcends profit—we’re building technology that evolves with women, understanding that their needs, challenges, and aspirations shift throughout their personal and professional journeys. By integrating advanced machine learning with deep cultural competency and life-stage awareness, we’re pioneering an approach to AI that honors both technical excellence and human complexity across all communities.
We believe that when technology truly understands women—in all their diversity, at every stage of their journey—it becomes a powerful force for advancing equity, opportunity, and authentic representation for all.